2011

Global Car Platforms: Automotive Design With the World in Mind

Converging on Car Design?

So does day-to-day engineering change when you’re working on a Chevy Volt or a Ford Focus platform? The work itself doesn’t change, perhaps, but the teams, and how they collaborate, do. Engineers have to keep an eye on particular regional requirements, and find better ways to communicate with their global teams.

“I will say the biggest challenge we’ve had is launching this one product in multiple regions at the same time, so it’s not really the engineering of it, it’s the logistics of launching one vehicle in several different locations simultaneously,” said Hughes.

Hughes noticed, however, a growing convergence on global automobile priorities and attributes. “Thankfully, the world is coming to more of an alignment and consensus on requirements, and the regional differences, as we go along every month and every year, seem to be evaporating.”

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