2012

INDUSTRY UPDATE: Design and PLM Software

In our annual roundtable with executives at leading CAD and PLM software companies, topics for 2012 ranged from mobile applications and CAD in the cloud, to improving productivity and enhancing the user experience.

Sharing 3D Designs: Compatibility is the “Word”

In last year’s roundtable, one of our executives predicted that one day, sharing 3D designs would be as easy as sharing Microsoft Word documents today. Ease of use has been a thorn in the sides of software vendors for years, but changes to the user experience are on the horizon, according to this year’s panel.

Mike Campbell, PTC" class="caption" align="right">“The analogy to Word is more about compatibility than ease of use,” said Paul Sicking, Chief Technology Officer at Siemens PLM Software. “Word documents can be easily shared because Word is one program developed by one company. Even if Word were very difficult to use, it would still be very easy to share documents. The reality of the CAD world is that there is no single CAD program that dominates the market the way Word dominates its market,” he added.

“Software that is easy to use is critical to the success of the design and engineering industry,” said Bertrand Sicot, Chief Executive Officer of Dassault Systèmes SolidWorks Corp. “The question remains: When will this happen?”

Paul Sicking, Siemens PLM Software" class="caption" align="right">According to Grant Rochelle, Senior Director of Industry Marketing for Autodesk Manufacturing, it will happen in the very near future. “We envision a time when 3D design ideas and all supporting product development information will be shared across entire companies, not just among engineers, with a modern generation of easy to use, deploy, and configure CAD and PLM software.”

Chris Randles, President and CEO of SpaceClaim, stated that “traditionally, there have been three barriers to pervasive 3D solid modeling: cumbersome user interfaces, the complexity of feature-based modeling, and the perceived requirement to fully detail models before the engineering is done.”

Mike Campbell, Division Vice President for Creo Product Development at PTC, agrees that understanding how to use cumbersome CAD tools is still a major stumbling block. “While CAD and PLM developers have made great progress, the tools that are used for product development must continue to become easier to use. When I visit customers, I hear about so many different people who want to access and leverage the 3D designs that are created in engineering,” he said. “People in sales, marketing, procurement, and service planning all want to know more about and contribute to the products being developed, but they feel that information is ‘locked up’ in the CAD models, and only a select few – usually only in engineering – have access to that data and the tools to understand it.”

Grant Rochelle, Autodesk" class="caption" align="right">So, added Campbell, it is impractical to expect everyone in the enterprise to use the same tools for working with product design data. “While everyone has access to, and knows how to use, Microsoft Word, the same isn’t true – and shouldn’t have to be true – about CAD and PLM. It’s our job as solution providers,” he explained, “to deliver the right tools for the right people to do their job, without underserving or overserving any of them.”

Mobile CAD

Another trend that was highlighted by last year’s panel was the concept of mobile CAD applications and cloud-based design. For 2012, the trend is towards higher user expectations about mobility and increasing the adoption of cloud computing, according to Rochelle.