- Friday, 27 March 2009
The economy and the Internet have combined to hit newspapers hard. Between fewer advertisers and the proliferation of online news sites, the traditional printed newspaper is suffering a reduction in both revenue and subscribers. But that could change with the help of a Bala Cynwyd, PA-based company. The answer, it says, is taste.
First Flavor wants newspaper publishers to include flavored strips on the paper so readers can taste the products being advertised. If you’re advertising a food product or restaurant, what better way to let readers sample your wares than licking their local newspaper?
Their product is called Taste-It Notes, which are flavored strips sealed in pouches and stuck onto newspaper advertisements. Each note costs about 30 cents, and the peel-and-taste strips already have been used by Welch’s Foods to promote their grape juice.
Mmmm, newspaper. Delicious.