Increasing Automotive Safety through Embedded Radar Technologies


In response to a need for active and predictive safety systems within the automotive sector, semiconductor suppliers are developing innovative radar-based embedded solutions. These next-generation technologies present unique capabilities for designers of Advanced Driver Assistance Systems (ADAS), enabling life-saving safety features as well as compliance with the latest regulatory standards.

Expect to learn about:

  • Key safety trends driving technology solutions for the ADAS market
  • Some of the key challenges when designing for radar-based ADAS systems
  • The latest radar technology advancements for ADAS systems


Andrew Robertson, MSc Senior Applications Engineer, Freescale

Andrew Robertson MSc is a Senior Applications Engineer in embedded microcontroller for Advanced Driver Assistance Systems within the Automotive Microcontroller Product Group at Freescale, located in East Kilbride, Scotland. Andrew has more than 10 years of experience in embedded hardware and software and more than 5 years’ experience in industrial control systems.

Dr. Mark Wilson, Product Line Manager, Automotive, Freescale

Dr. Mark Wilson is the Product Line Manager for 77/79 GHz automotive radar products for Freescale Semiconductor since 2011. From 2004 to 2011 he was the Director of Foundry Services for Freescale Semiconductor. Prior to 2004 Dr. Wilson was the Director of Technology Strategy in the Technology and Manufacturing Strategy Office of Motorola’s Semiconductor Products Sector. He was responsible for semiconductor technology strategy for manufacturing, technology partnerships, and technology licensing. Previously he was the Advanced Device Engineering Manager for Motorola’s Compound Semiconductor Fab 1 (CS1) where he worked since joining Motorola in 1994. Prior to joining Motorola he was with Cray Computer, and GigaBit Logic.

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