Insider Blog Device Tracks Ad Effectiveness By Monitoring Eye Movement
Posted May 14th, 2007 by adminNASA Tech Briefs INSIDER 05/14/2007
“This camera mimics eye contact perception in humans, allowing us to pinpoint quite accurately what plasma screen or product shelf people are looking at,” says Dr. Roel Vertegaal, director of the Human Media Laboratory at Queen’s and inventor of the technology.
The technology reflects a novel approach to human-computer interactions. The focus of the research is on making everyday devices more attentive to their users by “sensing” when it is appropriate to interact with them. The current research focuses on advertising applications, but future potential uses include attentive computers, cellphones, and household appliances.
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