How to Use Custom Media to Generate Marketing Results

Custom Media has been around for centuries, but marketers are just now taking advantage of this high-growth strategy. As traditional marketing continues to crack, smart marketers are creating compelling and relevant content for their customers that is leading to sales growth and customer loyalty. There is also no better way to reach prospects via the web than with the creation of valuable content.

Our expert panel will talk about what custom media is, why you need to seriously consider doing it, and what you need to do now with your marketing to integrate content into your plan for successful results.

SPEAKER:

Joe Pulizzi, Founder, Junta42 and Author, Get Content. Get Customers.

Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. Recently named American Business Media's "Custom Media Innovator of the Year," Joe is the founder of the online media and content marketing community Junta42 (www.junta42.com) and business pairing service Junta42 Match (www.junta42.com/match), the industry's #1 vendor matching site.

Joe is also the co-author of the highly-praised Get Content. Get Customers., considered THE handbook for content marketing. One of the content marketing industry's foremost thought leaders, Joe sits on the Custom Publishing Council's (CPC) board of directors and is former Chairperson at American Business Media (ABM). Joe's blog, The Content Marketing Revolution (blog.junta42.com), is one of the leading blogs in content marketing and recognized as one of Adage's Power 150 blogs in the world.


Rohit Bhargava, SVP, Digital Strategy & Marketing, Ogilvy 360 Digital Influence and Author, Personality Not Included

Rohit is a marketer, blogger, speaker and author of the anticipated new book, Personality Not Included, a guide for companies on understanding and using their personality to better connect with customers in the social media era. Bhargava is also a founding member of the pioneering 360 Digital Influence team at Ogilvy, a leading agency in helping clients navigate the social media universe. He has been writing the Influential Marketing blog for the past 3 years, which is now ranked among the top 50 marketing blogs in the world and is often featured as an expert in media including T he Wall Street Journal, BusinessWeek, and Fast Company.

His new book is published internationally by McGraw-Hill with significant early praise and features a forward by bestselling author and entrepreneur, Guy Kawasaki.Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young.


Paul Dunay, Global Director of Integrated Marketing, BearingPoint

Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young. Paul currently is a Global Director of Integrated Marketing for BearingPoint.

His unique approach to integrated marketing has been recognized as a 2007 & 2006 finalist and 2005 winner of the Driving New Demand award of the Information Technology Services Marketing Association (ITSMA) as well as a winner of BearingPoint's Best Overall Marketing Campaign award in 2004.
Visit his blog on Buzz Marketing at www.buzzmarketingfortechnology.com