On-Demand Webinars: Automotive

Mastering the Challenges of the Software Defined Vehicle: Digital Life Experiences


Rapid growth is projected for the digital cockpit market, and customers expect a seamless digital experience whether inside or outside of their vehicles. Due to increasing complexity, challenges emerge for OEMs when designing and developing digital cockpit systems for the software-defined vehicle. These systems begin with a methodology emphasizing technology innovation, safety, integration, testing, and verification. Therefore, interoperability with other systems must be engineered to work effortlessly together.

This 60-minute Webinar will explore the fundamentals of managing increasing complexity while developing next-generation digital cockpit systems.

A Q&A session will follow the technical presentation.


Hurley Davis, Head of Engineering Services and Technology, Americas, Elektrobit

Hurley Davis is the Americas Head of Engineering Services and Technology for Elektrobit, where he leads engineering and project management activities for the region. He is responsible for managing Elektrobit’s engineering services as well as overseeing the company’s customer centers in the U.S. Hurley brings more than 20 years of experience in automotive software to his role, including applications in battery management for hybrid and electric vehicles, powertrain controls, and intelligent transportation systems. He joined Elektrobit in 2017 after serving as Director of Software Engineering at A123 Systems, where he was responsible for embedded software design and development, validation and test automation, project management, and process management. Hurley holds a bachelor’s and a master’s degree in mechanical engineering with a specialization in controls and robotics from Cornell University and the Georgia Institute of Technology, respectively.

Steve Quinlan, Senior Software Engineer, Elektrobit

Steve Quinlan is a Senior Software Engineer at Elektrobit, an award-winning and visionary global vendor of embedded and connected software products and services for the automotive industry. Steve has worked as a software engineer for 23 years, specializing in embedded systems for numerous industries including automotive, airline communications, defense, fitness, medical, and video surveillance. Before joining Elektrobit in 2014, he worked as an automotive HMI development lead, team lead, and project coordinator for major OEMs. Steve holds degrees in cartography and computer science from the East Central University of Oklahoma.


Amanda Hosey, Editor, SAE Media Group

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