On-Demand Webinars: Manufacturing & Prototyping

The Road to Zero Prototypes: Live from VI-grade’s ZERO PROTOTYPES Summit 2024


Join us for a live webinar highlighting the kick-off of VI-grade's 2024 ZERO PROTOTYPES Summit, a gathering of global automotive leaders at VI-grade's SimCenter in Udine, Italy. Guido Bairati, Managing Director of VI-grade, will introduce and outline the "Road to Zero Prototypes" concept while Ben Bryson, President of HBK, will discuss how this aligns with HBK's mission. To see the reality of Zero Prototypes in practice, tune in for EDAG Engineering's keynote presentation, "Zero Prototype Lab - Facing Vehicle Attribute Development," highlighting their new Zero Prototype Lab in Wolfsburg, Germany.

VI-grade’s forward-thinking product development and innovation entails a human-centered approach while utilizing state-of-the-art simulation software and driving simulators. VI-grade's solutions pave the way to virtual sign-off and address the “Zero Prototypes Challenge” for today’s automotive industry worldwide. EDAG Engineering's presentation highlights the importance of vehicle attributes in enhancing the driving experience. The culmination of this is EDAG’s innovative Zero Prototype Lab, equipped with state-of-the-art VI-grade simulators, which enables the automotive development process to be redefined in anticipation of emerging technologies and regulatory frameworks.

Don't miss this rare opportunity to gain insights and explore the innovative solutions that are shaping the future of automotive engineering. Join us for the virtual kick-off session of VI-grade's 2024 ZERO PROTOTYPES Summit!


Guido Bairati, Managing Director, VI-grade (part of HBK Virtual Test Division)

Guido Bairati is the Managing Director of VI-grade, a global provider of simulation-driven vehicle development solutions. With over 25 years of experience in the simulation industry, Guido's career includes technical roles at Volvo Car Corporation, Mechanical Dynamics, and MSC Software. Since joining VI-grade in 2008 as Sales Director, he has been instrumental in establishing the company as a leader in the real-time simulation and driving simulator market. Guido is dedicated to advancing VI-grade's vision of 'Zero Prototypes', guiding customers towards virtual sign-off and reducing dependence on physical prototypes.

Ben Bryson, President, HBK

Ben Bryson is a distinguished leader in the industrial sector, currently serving as the President of HBK. In this role, he is responsible delivering the business strategy for sustainable growth by Empowering the Innovators for a cleaner, healthier more productive world. His journey with HBK began in January 2020 when he joined the company as Chief Operating Officer (COO). With over two decades of global leadership experience, Ben has a proven track record of success in various organizations. Prior to his tenure at HBK, he held the position of President for the Eaton Hydraulics EMEA. His earlier career includes a decade of service at Honeywell Aerospace, where he engaged in senior legal and operations roles. HBK is focused on Empowering Innovators, by working closely with customers to identify their needs and providing tailor-made solutions throughout their product design cycle. This approach enables HBK’s customers to create cleaner, healthier or more productive solutions faster and at lower cost.

Jonas Grötzinger, Senior Expert - Vehicle Motion, EDAG Engineering GmbH

Jonas Grötzinger is a senior expert in vehicle motion development at EDAG Group. His journey in the automotive industry began as a research engineer in tire simulation and modeling at Ford. He continued as an application engineer for brake control systems, developing and tuning controllers to increase vehicle stability and limit handling performance. As a team leader he built up the vehicle dynamics development at EDAG Group and as department head he led it into a successful chassis and vehicle dynamics development. Today, as a vehicle motion expert, Jonas Grötzinger combines vehicle dynamics and autonomous drive development for future connected driving functions.

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