Automotive manufacturers are making aggressive AI investments — predictive maintenance, demand forecasting, supplier risk, automated quality control. However, most of those initiatives are quietly stalling for the same reason: The data underneath them is fragmented, duplicated, and untrustworthy.
This 60-minute webinar will tackle the data problem hiding inside every modern automotive operation. The session will walk through why integration-only architectures have a ceiling, what master data management (MDB) actually means for manufacturers at scale, and why the AI era has turned a back-office data problem into a front-line competitive issue. The program will include a first-hand account of one team’s experience: how they replaced a legacy iPaaS tool and migrated critical manufacturing, logistics, and HR workflows that positions them to act on AI while their competitors are still preparing.
Attendees will leave with:
- A clear framework for diagnosing data fragmentation in their own environment
- An understanding of where integration ends and MDM begins — and why the distinction matters
- Practical first steps for building an AI-ready data foundation without a rip-and-replace
An audience Q&A session will follow the technical presentation.
Speakers:
Sébastien Coulon, Data & Application Architecture Manager, Inteva Products
As the Data & Application Architecture Manager at Inteva Products, Sébastien Coulon oversees corporate global reporting, data warehousing, and custom application development. With 29 years of IT experience in the automotive industry, he brings a rare combination of deep technical expertise in data modeling and database administration alongside broad functional knowledge of the automotive business. That dual fluency makes him a trusted bridge between complex data infrastructure and the operational realities of a global manufacturer.
Jonathan Goldberg, Director – Product Strategy, Syncari
Jonathan Goldberg serves as the Director of Product Strategy at Syncari. He is a product and data leader at the company, who specializes in master data management and enterprise-scale data solutions. With a career that spans organizations like Target, Best Buy, Albertsons, Thomson Reuters, and Bluestem Brands, Johnathan has a proven track record of architecting data and product strategies that turn complex, siloed information into reliable, decision-ready assets.
Venugopal Kottapalli, Global Sites Manager - IT, Inteva Products
Venugopal “Venu” Kottapalli is Global Sites Manager of IT at Inteva Products, who brings more than 22 years of experience leading technology and operations across complex enterprise environments. He is known for his hands-on approach to AI adoption and IT governance, consistently translating strategic initiatives into practical, business-focused outcomes. A people-first leader, Venu builds high-performing teams and drives critical programs with a steady focus on delivering real results.
Haresh Solanki, Global Director – Digital Transformation Office, Inteva Products
Haresh Solanki leads AI and intelligent automation initiatives across Inteva Products as the Global Director of the company’s Digital Transformation Office. A champion of responsible innovation, he drives large-scale adoption of emerging technologies and plays an active role in shaping Inteva's Smart Manufacturing Automation Catalog. Haresh’s work sits at the intersection of operational excellence and cutting-edge technology, advancing how a global manufacturer thinks about and deploys AI at scale.
Moderator:
Amanda Hosey, Editor, SAE Media Group
