A company is seeking enhancement to an existing consumer package that saves weight, money, shipping costs, and also preserves the product. Current packaging is cylindrical. The new consumer packaging should convey the qualities of freshness, taste, novelty, and differentiation from other products. It should be able to be decorated in a fast-moving assembly line.
A multi-national corporation seeks product packaging that enhances consumer impact, simplifies manufacturing, and increases post-consumer sustainability ("green packaging"). Packaging that incorporates RFID, product tracking, and anti-counterfeit practices are of additional interest. Packaging must speak to the consumer about the value of the product and ship well.
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