NASA Tech Briefs and the Voice of the Customer Institute recently announced a joint agreement to conduct a series of national seminars on the Voice of the Customer. This discipline helps businesses identify and prioritize customer needs, while training employees to conduct exercises to obtain this information independently. The results include streamlined product development, improved communication, and increased customer service & retention. The seminar series will be held in six markets throughout the month of June in Boston, Cleveland, Houston, Los Angeles, Denver, and NYC. To view a complete list of dates and cities and to register, please click here .