An increasing number of medical professionals are embracing social media for sharing helpful information and providing personalized patient care. HealthTap, one of the newest networks, for example, is an online hub of 1.2 million doctors who field questions from patients around the world. Some say “social” doctor/patient relationships, however, can become easily muddled. Many health institutions, too, discourage staff from “friending” patients on Facebook and other social media platforms at the risk of jeopardizing treatment as well as reputations.

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