The overall consumer experience of foods is impacted by various sensory factors including taste, texture, and smell, as well as by ingredients that occur naturally in various foods, which can directly impact one’s mood. Food additives also affect various mood neuro-actives, such as serotonin, adenosine, endorphins, and oxytocin, either through increasing their biosynthesis or by modulating their receptors. A company seeks cost-effective food actives that enhance positive moods in consumers. The technology must be derived from natural sources and be safe for human consumption.

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