White Paper: Automotive

Measuring Color in Automotive Interiors

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While the exterior of the car may be the first thing you see, the interior of the vehicle is where your driving experience starts. The interior design and color of a car is central to the consumer's perception and plays a pivotal role in differentiating criteria in their purchase decision. Because of subtle differences, visual assessment alone is insufficient. A color-measuring instrument with excellent repeatability performance is necessary to control the color objectively.

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