In today’s fast-evolving manufacturing landscape, augmented reality (AR) and artificial intelligence (AI) often are touted as game changers. But what’s the real-world value behind these technologies? Are they truly addressing the challenges faced by industrial equipment manufacturers, or are companies struggling to implement them effectively?
This 60-minute webinar will explore the effects of AR and AI on manufacturing processes including how these technologies can solve problems like efficiency, accuracy, and adaptability in industrial equipment manufacturing. The program will highlight real world examples, and an audience Q&A session will follow the technical presentation.
Attendees will:
- Discover the true impact of AR and AI on manufacturing processes
- Learn from specific customer success stories through use cases
- Understand how these technologies can improve efficiency, accuracy, and adaptability
- Gain actionable insights and clearer perspective on whether investing in AR and AI is right for their businesses.
Presenter:
Mike Bradford, DELMIA Strategic Business Development and Marketing Director, Dassault Systèmes

Michael J. Bradford, CIRM, is currently the Strategic Business Development Director for the DELMIA brand of Dassault Systèmes. He has more than 35 years of experience in manufacturing and information technologies as an IT Manager, Materials Manager, Management Consultant, Software Consultant, Business Owner, and part-time College Instructor. He is a member of the Association for Supply Chain Management (ASCM, formerly APICS), the Automotive Industry Action Group (AIAG), and the Manufacturing Leadership Council (MLC). Mike has contributed to multiple industry work groups, has spoken at numerous industry workshops and conferences, and has been published in multiple trade magazines.
Moderator:
Amanda Hosey, Editor, SAE Media Group



